Liga Stavok becomes premium partner of Zenit BC

Today, July 30, the House of Sport in St. Petersburg hosted the signing ceremony of a partnership agreement between Zenit BC and bookmaker Liga Stavok, under which the company becomes the club's Premium Partner. The agreement was signed by BC Zenit Chairman of the Board Alexander Medvedev and Liga Stavok President Yuri Krasovsky.

The partnership agreement covers the 2026/27 season. The cooperation is aimed at supporting the development of basketball in Russia, strengthening the club, and creating new opportunities for fans. As part of the partnership, the company's logo will appear on the game jerseys of Zenit's first team. The parties also plan to launch joint initiatives designed to enhance the fan experience on game days, along with a range of entertainment activities. The partnership will include the release of a co-branded merchandise collection, exclusive content, and special offers for basketball fans. In addition, the cooperation include active work in the field of influencer marketing. By joining forces, the club and the company aim to contribute to the promotion of professional basketball among young people.

The House of Sport welcomed the club's friends, distinguished guests, media representatives, and bloggers for the signing ceremony. Zenit first-team players Sergey Karasev and Pavel Zemskiy also attended the event, delighting guests with autograph and photo opportunities.

"The development of a basketball club is impossible without strong and reliable partners. We are pleased to begin our cooperation with Liga Stavok — a company that understands the value of professional sport, consistently supports it, and has become a partner of one of the brightest and most ambitious clubs in the proud Zenit sporting family. I am confident that our joint efforts will lay the foundation for a wide range of projects and contribute to the continued growth of the club both on and off the court", said Zenit BC Chairman of the Board Alexander Medvedev following the ceremony.

"We see this partnership as a long-term collaboration built on shared values. We are united by our desire to win, our respect for the fans, and our commitment to developing Russian basketball together, making it more modern, vibrant, and engaging. For Liga Stavok, supporting sport is not enough — together with Zenit, we want to create additional value for the entire basketball ecosystem so that every game becomes a truly memorable event for fans", said Liga Stavok President Yuri Krasovsky.

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Founded in 2008, Liga Stavok is one of Russia's leading bookmakers. The company has many years of experience partnering with sports organizations and actively supports the development of basketball across the country.