Gazprombank becomes a new partner of BC Zenit

Zenit Basketball Club announces the beginning of a strategic partnership with Gazprombank, one of the Russia's largest universal banks. Gazprombank will receive the status of an official partner of the Club.

The start of cooperation with Gazprombank opens great prospects for the Club. As part of the initial phase of the partnership, various activations for fans are planned during home games of the blue-whites team’s main roster.

This collaboration will be a significant step in the development of Zenit BC, strengthening its bond with fans and offering new opportunities for the people of St. Petersburg.

The partnership agreement was signed on Sunday, December 22, ahead of the final match of 2024 against Uralmash.

Dmitry Chertov, Head of the partner programs department at Gazprombank's communications and marketing division, emphasized that the bank has already gained extensive experience partnering with Zenit’s Football Team.

— We are delighted to welcome such a basketball giant as Zenit into our family of partners. We are thrilled about this collaboration. Zenit BC has always been of special interest to us. We have reached the decision to become partners and bring shared dreams to life. Together, we will create something extraordinary.

We hope to implement many joint projects and contribute to the development of the basketball club. Zenit has a strong following in St. Petersburg, with many young fans. Basketball is a spectacular sport and extremely popular in the city. Our bank is committed to promoting sports and healthy lifestyles. Starting today, we will begin engaging with basketball fans, developing a program of various perks and promotions to be conducted during Zenit’s home games, —  stated the bank’s representative.

Valery Malafeev, Zenit BC First Deputy CEO, presented Dmitry Chertov with a Club's jersey and discussed plans for a long-term partnership with Gazprombank.

— It’s fantastic that this happened in 2024, on the threshold of 2025. We are hopeful that what we are starting today with our esteemed partner, Gazprombank, will last for many seasons to come. We have big plans and many exciting projects that we have already begun discussing. We expect this partnership to evolve into a long-term story. I am confident that the collaboration of these two outstanding organizations will create even better conditions for implementing our joint initiatives and projects at a higher, more qualitative level. We thank the bank for their trust. We deeply value it and hope to live up to the confidence Gazprombank has placed in us.

Alexander Tserkovny, Zenit BC CEO, expressed his delight at the beginning of this strategic partnership.

— Our cooperation will be fruitful and bring many pleasant surprises to St. Petersburg fans. Together, we will reach new heights, — the club's leader affirmed.